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As a female Broker in the real estate industry, I see a lot of the public hiring agents who they feel are bubbly and friendly. In my opinion, you should not choose agents based on these qualities and I’ll explain further.
I believe this is happening because the public, generally speaking, overwhelmingly thinks Realtors put a sign in the yard and get paid. This is the furthest from the truth. Real estate is complex, legal, transactional, contract related, requires foresight, negotiation and strategic thinking skills. You want a collected professional not the lady selling a few houses a year to take her kids to Disney.
This is the largest investment of your life more than likely. I take that very seriously. If you’re going to battle with someone, do you hire attorneys based on whether they’re bubbly and like to hold babies or whether they’re straightforward and a bulldog in the court room?
(I like babies too, but there’s a time and a place.)
Make no mistake about it. You want the same personality representing you in real estate. I can’t tell you how many agents are great at “sales,” but don’t understand the legal and business side of this industry. Sometimes that goes off without a hitch because there are no bumps in the transaction. However, IF it gets sticky, you want someone who understands legalities, contract language, and knows how to fight like hell for you; not someone who will leave you vulnerable from their lack of knowledge. That’s what you’re paying for! It’s like an insurance policy.
I am the fighter. I will fight for you like I’d fight for myself. I know what processes to put in place to protect your interests in the contract to avoid bumps. When bumps do happen, I know how to handle that to mitigate liability. If you’re looking for an agent to assist you in your real estate ventures, you will be properly represented choosing Zatta Real Estate Group, LLC. We look forward to doing business with you!

Be sure to work with a professional Realtor whose opinions and advice you value and respect. Don’t be scared to ask for their sales stats or client testimonials.  Let me put my experience to work for you today! I have a team of highly skilled professionals to guide you from start to finish.  Your best interests will be protected at all times.

Lisa Zatta, Broker/Owner

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